About Us

Heavy Equipment - Company Profile

HeavyEquipment.com.au was originally designed in the early 90’s by the public company RP Data to assist machinery dealers to market their equipment to a national and international market. RP Data was subsequently sold to the Macquarie Bank in 2004 who determined that HeavyEquipment.com.au was not part of their core business and took the decision to sell this arm of the business.

HeavyEquipment.com.au was taken over by a private Australian company in 2006 who believed that the site required a major upgrade to give its clients the competitive edge and as a consequence the redevelopment of the site was completed in late April 2009.

The share holders of HeavyEquipment.com.au recognized that sellers require access to cutting edge electronic technology and as a consequence have engaged the services of a large team of highly trained and capable IT engineers.

To assist sellers and buyers, HeavyEquipment.com.au has engaged a number of highly experienced field sales/auctioneering staff who will be able to support the sellers and buyers throughout the listing, auctioning and transaction periods.

HeavyEquipment.com.au now works seamlessly from "For Sale" listing to our "no cost unless sold online Auctions", giving clients the ability to easily create a wholesale auction for slow moving stock.

The technology that HeavyEquipment.com.au has introduced to its business has been from tried and proven methodologies that its share holders have been associated with in the past. This technology has be further enhanced and fined tune to provide sellers and buyers with the best available online auction process available.

HeavyEquipment.com.au is absolutely committed to providing both Sellers and Buyers with the very best cutting edge technology and highest standard of serve to maximise their sales throughout their association with HeavyEquipment.com.au.

Benefits of using HeavyEquipment.com.au Online Auctions

HeavyEquipment.com.au now works seamlessly from "For Sale" listing to our "No Cost Unless Sold Online Auctions", giving clients the ability to easily create a wholesale auction for slow moving stock.

HeavyEquipment.com.au Online Auctions	Traditional
No Freight Cost	Freight on a machine to auction location
No down-time machine works until sold	Machine not available once sent to auction
For sale to an National and International market	Only available to the Local buyers
If not sold no costs incurred for fees	If not sold - held over - more downtime
Auctions can close at any time	Fixed trading hours for selling (unsuitable to international buyers)
Ability to negotiate with under bidders	No record kept on under bidders
Buyers can place Proxy Bids if unable to attend	If you are not there, you miss out on bidding
Seller sets the Reserve	Seller sets the Reserve
Low 3% commission if sold	Commissions can be as high as 14%
Low 3% buyers transaction fee	High Buyers Premium is a turn-off for buyers
Buyers are anonymous to each other	Buyers don’t like to bid against people they know
Machines do not have to be broken down for transport	Costs to break-down & reassemble to auction
Full list of attachments, full condition reports	Not available to the buyer in most cases
Ability to add photos & PDF’s for each listing	Not available
Items for auction/tender can be listed on Sellers web sites	Not available
Statistics on what has been looked at by potential buyers	Not available
View bidding history on items being auctioned	Not available
Seller has total control over listing equipment & photos	Not available
Access to a large variety of equipment specifications	Not available
Every listing has its own condition report	Not available
Specifications & brochures available on listings	Not available
Access to all appraisal forms on the HeavyEquipment.com.au site	Not available
Buyers can place a bid at any time of the day or night	Not available
No make ready costs for the seller	Commonly enforced by a number of auctioneers
No inspection fees as the seller provides their own inspection detail	Commonly enforced by a number of auctioneers